Sensitivity analysis for contagion effects in social networks. Experimental study of inequality and unpredictability in an artificial cultural market. Observational data suggest that a wide variety of behaviors may spread in human social networks, but subjects in such studies can choose to befriend people with similar behaviors, posing difficulty for causal inference. Proceedin g s of the natio nal academy o f sciences 107, 53345338 2010. Analyses of social network data have suggested that obesity. Cooperative behavior cascades in human social networks james h. Proceedings of the national academy of sciences 10712. In fact, cascades of cooperative behavior in social networks have been found in 4 where participants played oneshot social dilemmas. Contagion of cooperation in static and fluid social networks yale. Below are specific academic studies and texts referenced in each program. Cooperative behavior cascades in human social networks arxiv. Christakis theoretical models suggest that social networks influence the evolution of cooperation, but to date there have been few experimental studies other than those that focus on coordination rather than cooperation.
Science is a social activity, so there will be a large emphasis. Indeed, because highdegree individuals in human social networks tend to be friends with one another,3, 23 targeting nominated friends might outperform targeting the highestdegree individuals if the latter strategy produces redundant clustering among targets, resulting in an echo chamber of influence that fails to reach more dispersed or. Social influence and spread dynamics in social networks. Social network targeting to maximise population behaviour. Christakis, investigating the mechanism of marital mortality reduction. Social networks and cooperation in huntergatherers nature. These results show experimentally that cooperative behavior cascades in human social networks. Journal of computermediated communication 19, 4 2014, 855870. Cultivating social resources on social network sites. Cooperative behavior cascades in human social networks. The njc is a forum for graduate students from all disciplines with an interest in networks. Cooperative behavior cascades in human social networks pnas.
Christakis, cooperative behavior cascades in human social networks, pnas. Cooperative behavior meshes with evolutionary theory. Human networks are structured into layers that reflect both differences in the frequency of contact. Fowler christakis 2010 cooperative behavior cascades in human. Supporting appendix cooperative behavior cascades in human social networks james h. Cooperative behavior cascades in human social networks created date. Cooperation is essential for successful human societies. Supporting appendix cooperative behavior cascades in. In this chapter, we will focus on the latter, beginning with a natural model of directbene. Christakis born may 7, 1962 is a greekamerican sociologist and physician known for his research on social networks and on the socioeconomic, biosocial, and evolutionary determinants of behavior, health, and longevity. Supporting appendix cooperative behavior cascades in human.
Facebook relationship maintenance behaviors and their role in social capital processes. Pdf lowcost, highimpact altruistic punishment promotes. Detecting emotional contagion in massive social networks. In research that we have been conducting these past few years, we have explored how kind acts flow across social ties, and how social ties provide the substrate for interpersonal altruism. Lowcost, highimpact altruistic punishment promotes. Proceedings of the national academy of sciences of the united states of america, 107 12, 53345338. Detecting emotional contagion in massive social networks plos. With a foundation in understanding real world networks, we can then consider how these networks function online. Lowcost, highimpact altruistic punishment promotes cooperation. Targeting individuals to catalyze collective action in social. The transition to widowhood and quality of health care, demography 46. Cooperative behaviour cascades in human social networks. Mar 23, 2010 these results show experimentally that cooperative behavior cascades in human social networks. Jan 25, 2012 social networks show striking structural regularities 1,2, and both theory and evidence suggest that networks may have facilitated the development of largescale cooperation in humans 3,4,5,6,7.
Cooperative behavior cascades in human social networ s. Mar 23, 2010 theoretical models suggest that social networks influence the evolution of cooperation, but to date there have been few experimental studies. Social influence and reciprocity in online gift giving. Longitudinal data from facetoface social networks has established. One of the questions raised by evolutionary theory is how cooperative behavior, which benefits other members of a species at a cost to the individual, came to exist. H, i examine a set of laboratory experiments in which participants choose to cooperate or defect under. Along with coauthors jon kleinberg and alessandro panconesi, chierichetti studies how people in social networks are often influenced by each others decisions, resulting in a run of behaviors in. The methodology that has been used in past studies for contagion effects in social networks, when used in conjunction with sensitivity analysis, may prove useful in establishing social influence for various behaviors and states. Academic references more on the science of positive psychology research from the field of positive psychology. Mar 23, 2010 cooperative behavior cascades in human social networks. Clustered networks protect cooperation against catastrophic. Observational data suggest that a wide variety of behaviors may spread in human social networks, but subjects in such studies can choose to befriend people with similar behaviors, posing difficulty for. In particular, we empirically demonstrate how reputation rankings as collected and managed by current systems are likely to be skewed due to subjectivity problems associated with the use of numerical ratings to encapsulate preferences.
This experimental study explores the ways in which cooperative and uncooperative behaviors spread from person to person to person, cascading in other words, in human social networks. Collective human behavior is tightly associated with human culture 6, which has wide applications in social network researches. Their research involved analysing individuals behaviours across a series of six public goods money games. Fowler jh, christakis na 2010 cooperative behavior cascades in human social networks. Christakis and fowler 2010, divorce mcdermott, fowler and christakis 2009, cooperative behavior fowler and. The spread of behavior in an online social network experiment.
Bond 1 scientific reports volume 9, article number. Aral s, walker d 2012 identifying influential and susceptible members of social networks. Proceedings of the national academy of sciences, 107, 5334 5338. In addition, social diversity, degree mixing are powerful for cooperation promotion. Dec 22, 2014 along with coauthors jon kleinberg and alessandro panconesi, chierichetti studies how people in social networks are often influenced by each others decisions, resulting in a run of behaviors in. Proceedings of the national academy of sciences 107.
Social networks and the spread of altruism kindness is. Lowcost, highimpact altruistic punishment promotes cooperation cascades in human social networks robert m. In this work, we study the potential problems emanating from using numerical ratings in social networks to rank entities regarding their reputation. Supposed effects for height, acne, and headaches are all easily explained away by latent homophily and confounding. Social networks show striking structural regularities 1,2, and both theory and evidence suggest that networks may have facilitated the development of largescale cooperation in. Fowler born february 18, 1970 is an american social scientist specializing in social networks, cooperation, political participation, and genopolitics the study of the genetic basis of political behavior.
It is therefore possible that the less cooperative behavior typical of static ties will spill over to reduce cooperation in dynamic ties. If so, cooperation in networks with both tie types might look similar to that of fully static networks, at least where reputations are not available. Theoretical models suggest that social networks influence the evolution of cooperation, but to date there have been few experimental studies. Human communities and egocentric social networks have a distinct size that reflects a generic relationship between relative neocortex volume and social group size that is characteristic of primates in general the social brain hypothesis. Sensitivity analysis for contagion effects in social networks tyler j.
Experiencing cooperative behavior lead to increased likelihood of cooperative behavior in future games with other participants. Scholars studying the evolution of cooperation in humans have recently turned their attention to the role of social networks in structuring human interactions 1 10. Our work on social networks and human behavior thus. Proceedings of the national academy of sciences 2010. Bond t emergence and stability of cooperation in humans. He is the sterling professor of social and natural science at yale university, where he directs the human nature. Cascading behavior in networks from informational e. In this article, we take two separated small groups into consideration, and focus on the cooperative behavior evolution of the small groups on interconnected networks. Meetings are biweekly and typically include a guided discussion of a networkthemed paper. Article information, pdf download for sensitivity analysis for contagion effects in social. Cooperative behaviour cascades in social networks good. Social networks and altruism are deeply interconnected.
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